Tuesday, February 07, 2006

Shuffling down the iPod

it looks like Apple seems to be aiming at the rest of the MP3 market by moving more if its iPod line into the more budget oriented market. With the release of a new 1GB iPod Nano, Apple has dropped the price of its Shuffle line, down to $69 and $99 dollars for their 512MB and 1GB version respectively. The new 1GB Nano is priced at $149 dollars, which will make it that much harder for competing MP3 player manufactures to gain market share. This may not be a huge announcement but is something that should be watched since it seems that Apple is looking to improve its market share on the entire MP3 player market as opposed to the upper higher end portion. The new model shows Apple's willingness to adjust to one of the iPod's main criticism cost. You can check out the new model at the online Apple store here.

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